Friday 11 June 2010

Facebook, Twitter

So... I haven't updated this for ages and the guilt just got too much!

I have been very busy finishing my Masters exams/dissertation proposal/moving home/starting new job.

I am pleased to be able to have 'ticked' all of these. The new job as PR & Social Media intern is working out well. I have been given several tasks to do, some are challenging and some are comfortable and do not take long.

I am learning so many new things about Facebook in particular. I heavily engage in the likes of facebook and twitter, but up until now have only done so in a personal way. I'm now managing my client's facebook business page and the twitter page. I say managing, but really it's starting them. My client had accounts on both Social Media platforms, but had not engaged with their audience with them. I have found this countless times with small, medium and large organisations. People are clicking on 'create account' without considering the management of, abilities and inabilities of both and simply doing it 'because everyone else is'. Social Media can only be successful if and when they are being used as a means to create dialogue and engagement between organisation and user.

The role of these platforms is to drive the consumer to go to the website and act, or to create dialogue with other similar individuals to share views, and pass information on.

Facebook and Twitter can be a great asset to an organisation, especially to not for profit companies with a low budget, but they should never be viewed as a replacement for a website.

Until next time... tweetme